Saturday, 27 October 2012

Subsidies or No Subsidies?



How can prices of fuel increase in the first place? Since the 20th century, the price of oil on stock exchanges has fluctuated widely according to certain political and economic events. The globalization of oil trading has exacerbated this trend even further by making prices highly sensitive to financial current affairs such as conflicts involving an oil-producing country, sudden rises in fuel demand, etc. Because of this, prices of oil can often change unpredictably. There are two reasons why the price of fuel per barrel rose sharply from US$96 on January 2, 2008 to US$144 on July 3, 2008. Firstly, higher demand and especially people from China. Secondly, OPEC countries reduce production capacity to keep prices relatively high. Thereafter, prices declined the economic slowdown and expectations of drastically reduced demand. Average monthly prices per barrel fell from US$130 to US$40 between July and December 2008. From 2009, as producers reduced production to maintain income levels, the barrel gradually rose to US$80. In 2010, the economic recovery saw the highest rise in demand since 2004, bringing tension back to the oil market.
In this article, Domestic Trade, Cooperatives and Consumerism Minister Datuk Seri Ismail Sabri Yaakob said that the government was aware that the people currently had to cope with higher cost of living. This is why the Malaysian government tried to help the people so that they would not feel the burden paying all taxes. The Malaysian government is subsidizing RM0.93 per litre of petrol, so that the price will be fixed at RM1.90 per litre. I agree on the action made by the government because this is the best way for the people because that still can cope with the price and so far there were no complains and protests. The advantages of government subsidizing the fuel are because it helps the sellers to reduce their cost of production and encourage them to increase their outputs. For example, government can help the producers by giving financial assistance such as loans and grants for business setting up in areas of high unemployment. Besides that, it also helps the people to lower down the cost of living of the people. For instance, by helping people and give some money or food to who are in need and also build up low cost houses for them to stay in.




In the figure above, explains how fuel price can be lowered by subsidizing. Firstly, the black dot (P1,Q) is where the original price of fuel, when the government comes in and subsidies the price of fuel, the supply shifts to the right from S to S1 because it helps the producers to reduce their cost of production therefore, more quantities can be produced. When more quantities are produced, the price is decreasing (orange dot). This is because when cost of production is low and more quantities can be produced thus the producers can sell at a lower price (P1,Q1). But before that, even though the price falls but the marginal cost increases. Marginal cost increases because producers of fuel need to search more fuel, which means that they need to begin to use some resources that are less ideal for searching fuel.  In other case, if there is no subsidies people will burden more than before. It happens in China and Indonesia where Chinese government already hiked the fuel prices by the biggest margin in three years after the surge in global price. In Indonesia, the government is in the planning process to increase the fuel prices. I don’t agree at all with the decision made by these two countries. I don’t understand why they made that decision, they know the outcome of it because more and more people with be upset with it and also the producers
Consumers an producers will feel the burden equally because of the impact if there is no oil subsidy. Most importantly what will happen to the people with low income? They will suffer a lot on transportation and food especially because income is fixed cost, so when the fuel price increases they will not afford to pay for it. Therefore, it will cause a lot problem like what happened in Jakarta and Makassar where thousands of protesters blocked streets, set fires and pelted police with rocks. Next, when more people are not using transportation, less fuel is used thus producers will make less profits or a loss. If this happens in the long run, one or more fuel company will meet a shutdown point whether they shut down temporarily or permanently. This is because they cannot cover their fixed (salaries, building and etc.) and variable cost (labour and resources). When less company are running in the economy, the economy in that particular country will slows down and cannot compete with other global economy. On the government side, they also will be burdened but this time if the subsidies are doubled it double the burden of government example?
In my opinion, other options can be highlighted so that all these problems can be solved immediately. Initially, hybrid cars are one of the solutions where that type of cars are only used 50% of fuel instead of normal cars which is 100%. Based on my experience, some of my friends are using this type of car and they said this car can also save the cost of living. It is not only solving the problem but it can cut the cost of people’s living and also save the environment. Besides that, producers can come out with new technology of cars by using water to run the car. This is because fuel is non-renewable resources but water is renewable resources so with all the modern technologies now and future it is possible to manufacture this type of cars in the next generations. 

The Impacts of Tobacco in Local Industry





In this particular report, industry of tobacco in Malaysia was facing many challenges last year in 2011 and it decreases the performance of the tobacco industry because of the illicit trade, high taxes and minimum price ruling happening in Malaysia. The three big manufacturers, British American Tobacco, JT International and Philip Morris companies are controlling and further dampened the sales of local market. What cause this from happening? Based on the situation that was happening in Malaysia, the government imposed higher taxes and minimum price ruling in order to reduce the number of smokers in the country. Furthermore, with all these policies, it further descends the tobacco of local market. Therefore, consumers are opted for other alternatives which are cheaper such as tobacco and cigarillos. 




As shown in the figure 2.0 above, when the government imposed tax on sellers, an increasing in cost will occur so it will decrease the supply and it also will automatically reduce the amount of quantity demanded .In the graph above, the supply curve shifts to the left because of reducing in quantity supplied and form a new price at the new dotted point (orange dot). The quantity decreases form Q to Q1 therefore, there is an inefficiency of production where it leads to a loss and it is called social loss (purple triangle). It is a loss to the society but it is tax revenue (blue rectangular) to the government. The government is not also trying to reduce the problems of smokers but it finds that they could gain much revenue by doubling the taxes.

Why is this happening to the local tobacco industry? This is caused by the interference of government into the market. When government enters, it happened to be a market failure. Why is this happening? As happened in this report, the government increases the taxes and even doubled it and also they doubled the minimum price ruling. This may cause a lot of problems to the society. Firstly, sellers will be incurring loss because of the imposing of tax to them. So, by hook or by crook, the maximum price that can be set is as much as the amount of tax given. So by that point they cannot make profits because if they increase the price, no one will buy them. The price rises from RM0.70 per pack of 20 sticks to RM0.80 per pack of 25 sticks. Secondly, it will give a big impact to the buyers that have lower income. This is because, Malaysia is majority middle incomers compared to high incomers. Thus, they find other alternatives by choosing other substitute of cigarettes such as tobacco and cigarillos. 




When the government doubled the minimum price ruling, what will happen to the sellers and buyers? In the figure 3.0 above it shows that the minimum price ruling or it is called also price floor where it is set temporarily by the government when something is happening to the economy. Government sets the minimum price ruling is to reduce the amount of anti-smokers but sometimes it doesn’t work because of the appearance of illegal market. Firstly, minimum price ruling affects the producers company. Why? Because minimum price ruling is set above the equilibrium point as shown in the figure above. When this happens, the producers have a deadweight loss (purple triangle). This is because they produce more than the consumers are actually buying it so it leads to an inefficiency of production. Therefore, it causes loss to the sellers. How can this give an impact to the buyers? Is the same as before, it affects the lower incomers because government doesn’t let the producers to lower down the price or else they will be issued. There is a complication that government has to face which is black market or illegal trading. The effect from this, sellers won’t be satisfied by the decision made by the government therefore, they try to smuggle the cigarettes and sell to the buyers who really want them. They sell them especially to the small retail shops in the remote area and sell them at the lowest price to cover their losses. This will lead to a price gap between the legal and illegal cigarettes. For example, legal cigarettes are selling off at RM7.00 per pack but some of the sellers that make an illegal trading they sell off the cigarettes at a price of RM4.00 per pack. Therefore, RM3.00 difference is the price gap.
So far, these problems will not have the ending story as it will continuously happen in the economy if the sellers don’t take any actions. Therefore, sellers need to find solutions to overcome these problems. Based on my opinion, firstly, by selling electronic cigarettes they also can make profits and at the same time can help the government to reduce the number of smokers in the country. How can this help the government to reduce the number of smokers? Electronic cigarettes are less harmful compared to normal cigarettes because it does not contain any harmful substances such as nicotine. So at the end of the day, number of smokers is getting lesser and also the average percentage of death that caused lung cancer can be reduced. Secondly, sellers also can sell cigarettes that contain less percentage of nicotine like 0.01%. People will still buy them but the risk is lesser compared to before because the more nicotine, the more number of people will die. Indirectly, it helps the government to control the number of smokers in the country. What can be concluded here is sellers are still making their profits and buyers are still buying the cigarettes. Thus, both parties can meet their satisfaction.




The Opportunity Cost Queuing Up for Big Bang’s Alive Tour in Malaysia Ticket






Article was taken from http://en.korea.com/bigbang/board/record-breaking-3500-fans-queue-for-big-bangs-alive-tour-in-malaysia-ticket-launch/ (excerpts):


28 Jul 2012 (Kuala Lumpur, Malaysia) – Proving the massive popularity of BIGBANG, a record-breaking crowd of an estimated 3,500 started queuing for their first-ever concert in Malaysia – BIGBANG Alive Galaxy Tour 2012 – from as early as 22 hours before tickets launched for sale at 10.30am today at fahrenheit88. As of 6.00pm today, 95% of the total 12,000 tickets up for sale were sold out, with only Category 5-8 tickets currently available for sale (RM 288, RM 198, RM 188, RM 98).

A total of over 600 tickets in the highest tier category (RM 688 = US$ 218) sold out the quickest in a mere 30 minutes, while Category 2 (RM 588 = US$ 185), Category 3 (RM 488 = US$ 154) and Category 4 (RM 388 = US$ 123) sold out within an hour. A total of over 11,000 tickets were sold today, making this the largest number of tickets sold within a day for any K-Pop concert in Malaysia...


...BIGBANG Alive Galaxy Tour 2012 Malaysia is set to be the concert of the year with a massive RM 4 million (US$ 1.2 million) production show, in a one-night only concert at Stadium Merdeka on 27 Oct 2012. BIGBANG, consisting of five K-pop heroes G-Dragon, Taeyang, TOP, Seungri and Daesung, will perform the Malaysia leg of the BIGBANG Alive Galaxy Tour 2012 in their very first concert in Malaysia. BIGBANG Alive Galaxy Tour 2012 Malaysia will be the first outdoor concert across Asia.



Based on the article, Big Bang is a South Korean group who will be holding a concert in Malaysia. The tickets for the concert were launched 3 months before the concert and on the first day, 95% of the tickets were sold out. On the launching day, there were around 3,500 people queued up to buy the tickets. There were even people who queued up 22 hours before the tickets were launched which started at 10.30am. By 6.00p.m, 95% of the total 12,000 tickets up for sale were sold out with left only Category 5-8 tickets were available (RM 288, RM 198, RM 188, RM 98). A total of over 600 tickets in the highest tier category (RM 688) sold out the quickest in a mere 30 minutes, while Category 2 (RM 588), Category 3 (RM 488) and Category 4 (RM 388) sold out within an hour. A total of over 11,000 tickets were sold on the launching day, making this the largest number of tickets sold within a day for any K-Pop concert in Malaysia. The concert is set to be a massive RM 4 million production show in a one- night only concert.


From the article, it shows that there is scarcity, choice and opportunity cost. Scarcity is the condition that exists when there are not enough resources to satisfy all the wants of individuals or society. The tickets for Category 1- 4 are limited and they do have enough tickets to satisfy people who need it. Therefore, it leads to choices. When they are unable to choose the exact category tickets because it was sold out, they need to give up and choose another category. It is a tradeoff and it means that they have to give up obtaining the best tickets sold to get other tickets that are available. There are some benefits for the people who go to the concert as they get to gain or pleasure that are determined by preferences. The people are willing to give up their time to attend the concert.


As for the people who queued up 22 hours before the tickets were launched, it creates opportunity cost. When we choose the best alternative, the next best alternative which is left out is known as the opportunity cost of making a choice. In other words, the benefits that was lost and could have achieved from the next best alternative. The opportunity cost of queuing up 22 hours before the ticket was launched is they could have spent their time on doing other things. To see the concert, the people will need to use up scarce funds to buy the concert tickets. If they did not buy the concert tickets, the money could have been spent on shopping. They will also use up scarce time to queue up for more than 22 hours to obtain the concert tickets. Then, they also need to give up studying and their sleeping time and queue up to secure getting the concert tickets. If they did not queue up for 22 hours, they could have spent their time on studying to get better results and some sleep to stay healthy. For them, it consists of a few things that are given up which is their money When they give up studying or doing homework, their results will get worst. Moreover, when they have to give up sleeping, their health problem will be poorer. Therefore, to watch the concert the people have to give up on a few things which are shopping, get better grades and healthier lifestyles.


 Let’s put it in a production possibilities frontier. A production possibilities curve is a graphical representation of the alternative combinations of goods and services an economy can produce. We will look at the production possibilities frontier for time to queue up for concert tickets and grade in economics.









Let’s take a look at the PPF. For example, this is a PPF for Amy who really wants to queue up for the concert tickets to watch Big Bang and also wants to score well for her economics paper. Starting from point A, it shows that the grade for her economics paper is 80% if she did not queue up for the concert tickets. But, to obtain the concert tickets, she has to forgo her studying time to queue up. Every choice along the PPF involves a tradeoff. On the PPF, Amy tradeoff her grades in economics for the concert tickets. When Amy wants to spend her time to queue up for the concert tickets, she faces a tradeoff which is higher chance to get the tickets and getting lower grades for her economics. Tradeoffs involve a cost which is opportunity cost. Suppose Amy is at point B, and she is queuing up for the concert tickets for 5 hours. Her grades were dropped from 80% to 78% which is 2 marks lower. The longer she queues up for the concert tickets from point C to point D to point E, the opportunity cost will increase more. The outward - bowed shape of the PPF indicates that there is an increasing opportunity cost. When Amy spent more time to queue up, it costs her grades her grades in economics to go lower. It is known as the law of increasing opportunity cost.


Prices of Consumer Goods Likely to Increase Gradually





From the Star, 26 July 2012, CIMB research states that prices of consumer goods are likely to rise gradually toward the year-end. Factors that contributed to the rise included higher festive demand, supply disruptions from bad weather and costlier raw materials due to ringgit weakness. Other than that, it also mention that Government's intervention should help keep food inflation and other commodities-induced price pressures manageable, such as fuel and food subsidies. Government imposed temporary measures such as setting a ceiling price for rice when the rice prices spiked in mid-2008. Government will carefully manage inflation expectations to minimize the impact on lower-income households. Then, Government resumes its subsidy rationalization plan but it is likely to reduce the subsidies in a gradual manner.

Food crisis, everything is the market are more expensive than last time. In addition there is only limited supply of good, therefore the price get even higher. People has unlimited wants but there is only limited resources are available.  In this article, stated that price of consumer goods will increase gradually due to too much demand on goods. This is because of higher festive demand, supply disruptions from bad weather and costlier raw materials due to ringgit weakness. These are the factors that cause the change in demand and supply.

Next, change in demand also could be occurs when they are changes in the price of related goods, expected future prices, income, expected future income and credit, population and preferences. In this article, the change of demand occurs is because of expected future prices and preferences. If the expected future price of a good rises and if the good can be stored, the opportunity cost of obtaining the good for future use is lower today than it will be in the future when people expect the price higher. So people retime their purchases and they substitute over time. They buy more of the goods now before its price is expected to rise, so the demand for good today increases. For example when there is a festival, supply disruptions from bad weather and costlier raw materials due to ringgit weakness, people expect that the price of rice will rises, so they will store enough rice to stay over your festival. Therefore, current demand for rice has increase, and future demand was decrease. 

When the demand increase, the demand curve shifts rightward and quantity demanded at each price is greater. Secondly, demand depends on preferences too. Preferences determine the value that people place on each good and service. Preferences depend on such things as the weather, information, and fashion. For example, the article stated that supply disruptions from bad weather, it has shifted the preferences in rice, so the demand of rice increased. This is because when the supply disruptions from bad weather, the demand will continues to increases. Since the demand is so high, this enables the supplier to sell the good in the high price.



In the law of demand, other things remain the same, only the price is changing.  The higher the price of the goods, the smaller quantity demanded; and the lower the price of a good, the greater is the quantity demanded. But in this situation, people are demand a lot of consumer goods due to festivals, supply disruptions from bad weather and costlier raw materials due to ringgit weakness. Therefore, the demand of rice is increases before the shortage occurs since the price is low and supply is in surplus condition; the demand of rice is decreases when it is in the festival due to shortage and increase in price of rice. Besides, higher price reduce the quantity demanded also cause by substitution effect and income effect. According to the substitution effect, when the price of a good increase, other things remaining the same, and its relative price rises. Although each good is unique, it has substitutes. As the opportunity cost of a good raises, the incentive to economize on its use and switch to a substitute become stronger. For example, the price of rice rises during the festival and people change to eat noodle, which is cheaper. So when people started demand more on noodles, the quantity demanded for rice decrease during festival. While the income effect dedicate that when a price rises, other things remain same, the price relative to income. This is caused by the prices of food rise but the income of the people still remains the same.








Ministry: Increase in Sugar Price Caused By Rise in Price of Raw Commodity






Domestic Trade, Cooperatives and Consumerism ministry Secretary-General Datuk Mohd Zain Mohd Dom announced that Sugar will cost 20 cents more per kilo from today, which is RM1.65 in Peninsular Malaysia and RM1.75 in Sabah and Sarawak. Other than that, government also would withdraw its subsidy on the white bread from today and remove it from the price control scheme. Sugar price increases due to rise in price of raw commodity on the world market. However, government still maintaining a subsidy at 80 cents per kilogram. Other than that, price of sugar-based products also increases. The highest impact is on condensed milk. Malaysia Muslim Restaurant Owners Association (Persma) president Noorul Hassan Saul Hameed states that 2,200 members nationwide would absorb the price increase. Fomca president Datuk N. Marimuthu also mentions that, this is a way of reducing artificial shortages through hoarding.



A subsidy is a payment made by the government to producer. It decreasing the price paid by buyer and increasing the price receive by sellers. Therefore, when government decrease the subsidy for the sugar, the price paid by the buyer will increase and price receive by sellers will decrease. Other than that, when subsidy is decreases, there is some effect occurs toward the supply. A subsidy is like a negative tax. A tax is equivalent to an increase in cost, so a subsidy is equivalent to a decrease in cost. Since the subsidy is decreases, the subsidy brings a decrease in supply. This is because the subsidy decrease has caused the price receives by the seller decrease, therefore the seller supply less to the market.





Next, when the subsidy is decrease, the price paid by consumer increase but decrease the marginal cost of producing sugar. Marginal cost decrease is because producer makes less sugar, which means that they use fewer resources to produce sugar, so marginal cost used decrease.  Beside that, it also improves the efficient of sugar production. This is because subsidy always results in inefficient overproduction. At the quantity produced with subsidy, marginal social benefit is equal to the market price, which has fallen. Marginal social cost has increased and it exceeds marginal benefit, the increased production brings inefficiency. Therefore, when subsidy is decreases, the inefficient overproduction can be decrease. For example, Australia and New Zealand have stopped subsidizing farmers. The result has been an improvement in the efficiency of farming in these countries.  While U.S. and European farm subsidies is strong. Opposition to farm subsidies inside the United States and the Europe is growing, but it is not as strong as the pro-farm lobby, so do not expect an early end to these subsidies.



As we know that sugar is one of the most common complements goods to supplier. It was goods that used together with other goods. For example sugar is used in tea, canned drinks, milk, buns and cake. Therefore when the price of the sugar increases, it will cause the increase of price of others goods. As the law of demand suggests, when the price increase, the quantity demanded will decrease.  Therefore, the price of the sugar increases, the demand of white bread will be decreases.

If government willing to remove white bread, which is a Staple Convenience Consumer Goods from the price celling, it will able to decrease the illegal trading in black market.  This is because rice ceiling is the government regulation that makes it illegal to charge a price higher than a specified level. 
 
The effect of a price ceiling on a market depends crucially on whether the ceiling is imposed at the level that is above or below the equilibrium price.   I think that a price ceiling is set above the equilibrium price has no effect. The reason is that the price ceiling does not constrain the market forces. The force of law and the market forces are not in conflict. But a price ceiling below the equilibrium price has powerful effects on a market. The reason is that the price ceiling attempts to prevent the price from regulating the quantities demanded and supplied. The force of the law and the market forces are in conflict. Hence, if the price ceiling is removing, this kind of problem can be avoided.



Furthermore, white bread also considers as one of the substitute goods. It is a good with a positive cross elasticity of demand. This means a good's demand is increased when the price of another good is increased. If goods A and B are substitutes, an increase in the price of A will result in a leftward movement along the demand curve of A and cause the demand curve for B to shift out. A decrease in the price of A will result in a rightward movement along the demand curve of A and cause the demand curve for B to shift in. An increase in price will result in an increase in demand for its substitute goods. If two goods have a high substitutability, the change in demand will be much greater. Thus, economists can predict that a spike in the cost of a particular brand of detergent will likely result in a large change in demand for other brands, whereas a change in the price of pencils will have a much smaller effect on the demand for pens. This is because most detergents are very similar, and thus have high substitutability, whereas pencils and pens are only partial substitutes - while they are sometimes interchangeable, many consumers prefer one over the other and there are some situations where only one is acceptable, such as pens on legal documents or pencils on most high-school mathematics homework. Therefore, demand of white bread and the demand of its substitute good will increase.  Therefore, demand of white bread will decrease and the demand of its substitute good will increase.

 

Next, we spend some time in search activity almost every time we make a purchase. For example, when you are shopping for the latest smart phone, you would search for the store, which offers the best deal. So when a price is regulated and there is a shortage, search activity increases. The opportunity cost of a good is equal not only to its price but also to the value of the search time spent finding the good.  Searching activity is costly. It uses time and other resources gasoline that could have been used in other productive ways.


Then, a price ceiling also encourages illegal trading in a black market. Black market occurs when the equilibrium price exceeds the price ceiling. The level of black market rent depends on how tightly the price ceiling is enforced. With loose enforcement, the black market price is close to the unregulated price. But with the strict enforcement, the black market price is equal to the maximum price that a buyer is willing to pay for the white bread. Therefore, government remove the price ceiling from the white bread would only benefit the supplier but not consumer.


Expanding The Market of Celcom PortaWifi


 Based on 26th September Star (excerpts):

KUALA LUMPUR: Celcom plans to expand its market reach through the rollout of the Wi-Fi service to 250 hotels, restaurants, and coffee shops nationwide, by the end of October this year.

Chief Executive Officer of Celcom Axiata Bhd, Datuk Seri Shazalli Ramly, said on Wednesday that by year-end, a total of 500 eateries will enjoy its Wifi service.

…He also said a 20 per cent growth in revenue, is expected from the data service out of the company's total revenue for 2012.

…Is an added incentive to encourage the people to patronise the heritage food outlets that have positioned Malaysia as a premier food destination in Asia.

"The introduction of the WiFi service will undoubtedly retain the kopitiam's attraction amongst young Malaysians," Health Minister said.

The Wifi service will be powered by PortaWiFi - a device on Celcom First Data plans - which is an easy-to-use and affordable personal mobile WiFi hotspot currently exclusively available.

PortaWiFi plugs into any wall power outlet or 12V car socket, transforming the immediate vicinity into a WiFi hotspot with data speeds of up to 21Mbps.


From the article, it tells us that Celcom will launch their new product which called PortaWIFI. It is very easy and convenient for all users to use. PortaWIFI can share for personal mobile user and the data speeds are up to 21Mbps. During the new launching product period, they expand their service to all the eateries, coffee shop, hotel and many others field. It is because they are trying to lets their entire consumer to know about their new service and lets the buyer know they also can earn more money due to the wifi service in their business. Besides that, the PortaWIFI can plug into any wall power outlet or 12V car socket, so it was attracted user to use. Lastly, we know that Celcom is Malaysia's first mobile telecommunications provider with over 12 million customers; it is a bigger amount in Malaysia.


Nowadays, people are following the trend to get more news and they would like to purchase the new technology product such as iphone5, ipad, touch screen product and smart phone. All the new technology is provided online apps to their consumers, but they do not provide the wifi service to their consumers. Therefore, consumers have to find the data plan due to their agency to choose the data plan which is suitable for them. Meanwhile, the quantity demanded of WIFI has increase. Both of the WIFI and technology products are complements goods. It means that both of the goods have to use together then only consumers will enjoy the full service of the goods and it is a negative relationship between the complements goods.



Following that, Celcom was offering their consumers to purchase the new service, which is PortaWIFI. It is good news for all the consumers. The service that offer by Celcom is bringing benefit to all the consumers, because consumers can use the service and they are able to online everywhere. Meanwhile, consumers surplus is action, because buyer can receive the much more the benefit than the amount they paid for it (benefit>paid), figure (a). For my opinion, there is very good for us to have it, because consumers just have to pay RM168 for the wifi service, and they can gain more than the amount they paid for the service. This situation is very good for the consumer. In the other way, producers surplus is the amount received from customer is more than the cost of production (received>cost of production). For instance, teenagers will choose to go to the coffee shop with wifi service rather than non wifi service. So, buyer can earn more profit since their customer rate is increasing and it is a facility to attract customers to choose to go to their coffee shop. With the lower cost of the product, buyer was earned profit and the customer base to support and help them in expanding their business. Therefore, the marginal social benefit of PortaWifi is higher.


Figure (a) Consumer surplus is the region below the demand curve (marginal social benefit) and above on the equilibrium quantity. And the region of producer surplus is above the supply curve (marginal social cost) and below the equilibrium quantity.


When Celcom want to expand their services to overall the country, they need to increase their supply first. And at the same time when Celcom is expanding its market, they will also offer several product to benefits it consumers. So there are another benefit that provided by Celcom to their consumer. In the concept of Change in Supply means that the others factor such as technology, expected future price, the number of suppliers, price of factors of production, and price of related good will influence the shifting of supply curve. If Celcom needs to expand its market, they must increase the supply then only they will able to provide more services to their consumer. The method that Celcom can improve it supply is increasing in technology field to do more research on how to increasing the speed and how to market the product. Due to the example from article, the supply curve shift to the rightwards (increase), figure (b), since the improvement of the technology. After the change in supply the price of the product definitely will decrease and the quantity demanded will increase. Hence, the new efficient point will pointed below the previous efficient point. It is because the prices is falling and increase in quantity.



Figure (b) While the supply curve is shift to the rightward (increase) the price of the product is decreasing and the quantity supplied increase


When the price of the Celcom PortaWifi service is cutting down 10% the quantity demanded is increasing and the supplier need to increase their supply to satisfy the need of consumers. This concept is come from the Law of Quantity Demanded. Consumers like to buy the things which are cheaper and useful. Therefore, the price falling will cause the increasing rate on the sale of Celcom. In this period, all other factors are remaining, only the price is change to move up or down along the curve. For example, income effect is occurs in this situation. This is because the users are still affording to buy the plan if their income is remaining unchanged. Therefore, they still can spend their income to buy the plan, with no affecting their normal expenses. For example, if the price of the CelcomPortaWifi decrease, the quantity demanded of users will increase, figure (c). Meanwhile, it shows that the decreasing of the CelcomPortaWifi will due to increase the quantity demanded of user. It is proving that all the users are able to pay for the price of the PortaWifi service.








Figure (c) When the price decrease and the income remaining the same, consumers are affording to purchase the product rather than avoid using the product. So the quantity demanded of the PortaWifi is increasing.


Besides that, the Celcom Company was earned 20% revenue when they are selling this new product with the cut price of the product. Hence, the demand curve is elastic, because the concept is when the price cut to increase the quantity demanded and the total revenue is increasing. From our example just now, the price is cutting down 10%, while the total revenue is increasing 20%, therefore, we know that the demand curve is an elastic. Other than that the percentage change in price is less than the percentage change in quantity, figure (d). From here, we know that there has lots of substitute product which is similar with the PortaWifi. For example consumers still have Digi, Maxis and U-mobile to choose rather than Celcom. Besides that, consumers also willing to spend their money to buy the plan, it is because they need to use the data plan to online.



Figure (d)         
   When the percentage change in price is less than the percentage change in quantity it is elastic in demand curve. And this will occurs when there have many others substitute product. So the demand curve in the graph is more like elastic.


The Uprising Price of Cigarette





Based on October 3rd Star (excerpts):

PETALING JAYA: Cigarette prices are expected to go up tomorrow by 70 sen for a pack of 20 sticks.
According to a report by a Chinese daily, most 20-stick packs, which is currently sold at RM9.30, will cost RM10.
Quoting sources, the daily reported that the 70 sen increase is one of the highest in recent history, with previous hikes being between 10 and 30 sen.
Packs of high-grade cigarettes are expected to cost as much as RM14.

From the article, we know that the price of cigarettes will increase by 7.5%. This means that the price will increase to 70 sen per pack, so the price increase from RM9.30 to RM10. Other than that, the forecast show us about the cigarettes sales will drop by 10% due to the increasing of the cigarette. And at the same time, the high-grade cigarettes will cost as much as RM14.


In my opinion, the price of cigarette rising is because of healthy purpose. The increasing the price of cigarette is very good for the entire citizen in Malaysia, it will help the government to control the smoking rate in the area and it can also protect the environment. After the price has rising, the cigarette sales (quantity demanded) was drop by 10%, it was approved the concept from the Law of Demand. Which is the price is changing and all others factors are remain constant. Due to the concept, the quantity demanded will influenced by the price. In this article, when the price increase, the quantity demanded will decrease, it is an inverse relationship between price and quantity demanded, so it will causes the negative slope in the figure (a).For instance, in the higher prices period, smokers are not willing to buy more cigarettes, therefore, the quantity demanded of cigarettes are decrease and this will makes the point to move up­ along the demand curve. But at the same time, suppliers are willing to supply more cigarettes because supplier can get more profit right now, so it cause the quantity supplied increase and the point is move up along the supply curve, figure (b). 

Figure (a)

The Law of Demand is when the price increases, the quantity demanded decrease. And the point is move upward along the demand curve.



Figure (b) When the price increases, the quantity supplied also increase. And the point is move up along the supply curve.


Moreover, the complements goods of cigarette will also affected by the rising price. If the prices of cigarette increase, the quantity demand of lighter (complement good) will decrease. It is because smokers would not buying lighter when they have no cigarette. Therefore, the selling rate of lighter is decreasing. Other than complement goods, substitute effect and income effect will occurs and it is the reason why the quantity demanded will drop. For instance, substitute effect is smokers will seek for other goods to replace cigarette since the price of cigarette is higher than the previous price. Smokers are addicted to smoke and they cannot live without cigarette, so they will seek for shisha to replace cigarette. While income effect is when the smokers’ income remaining; smokers cannot afford all the things they bought previously, so the quantity demanded of cigarette will decrease. If the price of cigarette increasing, and consumers are not able to purchase it, the quantity demanded of cigarette will decrease due to the income effect. In this time, smokers will seek for the shisha to replace cigarette since the price of cigarette increase therefore, the quantity demanded of shisha increase.



In other way, if both smokers and suppliers can expect the future price, they will protect their own benefit when they are buying or selling the good right now. Every time when suppliers know the price of cigarette will increase, they will supply lesser by now and increase the quantity supplied when the price is higher in the future. Meanwhile, smokers will demand more on cigarette when the price is lower rather than higher. Both of them are in the opposite side. It will cause the changes in supply or demand. It means that, the demand curve or supply curve would shift to left or right just depends by the factors and not the price. Let us take the example from the article; the current supply curve will shift to the leftward (decrease in supply), figure (c). It is because the future price of cigarette will increase, suppliers want to earn more profit, and therefore, they decrease their supply now and increase the supply in the future. While demand curve is always opposite with the supply curve, for instance the current demand curve will shift to the rightwards (increase in demand) right now, figure (c). The other factors that could make the supply curve shifting are population, preferences, income, expected future price, substitute goods, technology, and number of supplier. 


When the demand curve shift to the right, it means that the quantity demanded had increased. And the supply curve shifts to the left, the quantity supplied decrease. So the efficient quantity of the product is increasing in the shifting the demand curve and decrease in the shifting the supply curve. 

Before the price going up, we need to combine both supply curve and demand curve, and we will get the equilibrium quantity. Equilibrium quantity is quantity demanded equal to quantity supplied (QS=QD) and it is the balance between smokers and suppliers. When the QS=QD, it means that both supplier and smokers are agree with the price and they are willing to supply and buy in that amount. For instance, supplier is willing to supply 11 thousand pack of cigarette in RM11 for each pack. Meanwhile, buyers are willing to pay RM11 for each pack of cigarette. Hence, there is an equilibrium point in both suppliers and smokers. But when supply more than demand, it is a surplus between both of the curve, figure (d). It means that suppliers will supply the goods more than what consumers wanted. While shortage is demand more than supply and it is consumers wanted more than suppliers willing to supply. In order to eliminate this kind of matter, I agree that both suppliers and smokers can sell and purchase the cigarette with the equilibrium price.




Figure (d) The graph is telling us that when the price up to RM10 per pack of cigarette, the quantity demanded will decrease, therefore the cigarette will become surplus. It is because the quantity of cigarette that supplied by supplier is more than what smokers want. Thus, the surplus is occurring in this period.


While suppliers overproduce (Qs) the cigarette, it causes the market failure and deadweight loss will arise, figure (e). When the loss is occurs it will also influence the social loss. For my opinion, I think that government should use the price floor to control the market. It is because smoking will influence the health of human and cigarette including nicotine. Nicotine is an ingredient that will affect the blood system in smokers’ body. Therefore, government should take it serious than others. By the way, if government set the price floor to control the price, sellers cannot sell it lower than the price floor, because it is illegal, figure (e). For instance, if government set the price floor for cigarette at RM15 per pack, the quantity demanded will decrease. Using price floor, the price will be pull up and the quantity demanded will decrease. Because of raising the price, smokers cannot afford to buy the cigarette that they able to buy previously. Although government will pay more attention in the pricing of cigarette, but black market also will occurs and earn their profit there. In black market the illegal arrangement is only made between buyer and sellers. In this special period, government must pay more attention and do more spot check in the particular department. In my opinion, price floor is a best solution to decrease the quantity demanded of smokers. Meanwhile, the healthy rate of citizen could be increase. 




Figure (e) The price floor is set above the equilibrium price and it will affect the quantity demanded and quantity supplied. The illegal arrangement is occurs when the price set below price floor. Price floor will also make the S>D to cause the surplus in the market.